ANONYOME LABS
Redefining Privacy Through Design & Product Strategy
My Role at Anonyome Labs
From Designer to Product Leader
Over my 3+ years at Anonyome Labs, I’ve grown from leading design execution to driving product strategy:
✔ Managing a team of 5 designers, guiding UX & design system adoption.
✔ Leading product vision & strategy for both B2C and B2B2C markets.
✔ Bridging design and product management, defining OKRs, writing Jira stories, and leading stakeholder discussions.
The Challenge
When I joined Anonyome Labs, the entire design team had left, leaving behind five products across B2C and B2B2C markets without a structured design approach. This created major inefficiencies and inconsistencies across platforms.
Recognizing the need for efficiency, consistency, and scalability, I led a series of strategic initiatives to revamp our design and product approach:
Outdated Design Process
Inefficient tools & handoffs
Figma & Figma Dev Mode
Streamlined collaboration & delivery
Lack of Consistency Across Platforms
Fragmented UI & workflow
Aurora Design System
Unified design & reusable components
Product Adoption & Retention Challenges
Low onboarding & feature discovery.
UX Overhaul
Simplified onboarding & navigation.
Limited User Research & Insights
Uninformed decisions & low engagement
Customer driven research process
Data-backed design & user insights
Design Team Bottleneck
Slow output & limited impact
Optimized Designer-to-Engineer Ratio
Scalable design support & efficiency
Competitive Gaps
Limited differentiation & market reach
4 New Products Driving Growth
Expanded offerings & user engagement
Key Projects & Impact
MySudo: Driving Adoption
The Problem
New users struggled with onboarding, lacked guidance, and didn't fully understand MySudo’s value.
The Solution
Developed data-driven personas to tailor onboarding and messaging.
Redesigned onboarding with a streamlined setup and customization questions.
Launched a new home page with instructional videos and guided setup steps.
Ran A/B tests on four onboarding versions, optimizing for engagement.
The Impact
Increased onboarding completion & early plan sign-ups.
Improved user education & engagement with privacy tools.
MySudo: Boosting Retention
The Problem
Users found navigation overwhelming, making it harder to adopt key privacy tools.
The Solution
Redesigned bottom navigation, left-hand menu, and global search for easier access.
Conducted user testing to refine feature discovery.
Created a scalable navigation system to support future growth.
The Impact
Increased multi-feature adoption & retention.
Improved usability with a more intuitive layout.
Research & Data-Driven Insights
The Problem
No centralized research practice or structured user insights.
The Solution
Established a research guild involving cross-functional teams.
Recruited a product testing group for ongoing user insights.
Integrated Dovetail, Maze, and Coda for research tracking.
The Impact
Informed product decisions with real user data.
Created personas based on privacy preferences, guiding UX strategy.
Reclaim: Expanding the Privacy Ecosystem
The Problem
MySudo needed a way to reach a broader audience and educate new users on digital privacy.
The Solution
Conceptualized & launched Reclaim, a product that scans email inboxes to detect who has your data and if it’s been breached.
Integrated AI-generated privacy recommendations to guide users in protecting or deleting their data.
The Impact
Expanded MySudo’s audience beyond privacy-conscious users.
Laid the foundation for automated AI-driven privacy protection.
MySudo VPN: Strengthening Digital Privacy
The Problem
Users wanted a seamless VPN experience integrated with MySudo.
The Solution
Led the competitive analysis of VPN features, platforms, and pricing.
Developed MySudo VPN to complement existing privacy tools.
The Impact
Launched as the second of MySudo app family, increasing user retension.
Provides full-featured VPN protection for privacy-conscious users.
MySudo Browser Extension: Simplifying Private Data Autofill
The Problem
Users needed a faster way to access their private info on browsers.
The Solution
Designed and launched a web extension that autofills MySudo’s masked emails, phone numbers, and virtual cards.
The Impact
Increased convenience & security for MySudo users.
Expanded MySudo’s reach beyond its mobile app.
MySudo Desktop: Expanding the Ecosystem
The Problem
Users wanted a desktop-friendly way to manage private emails & calls.
The Solution
Led desktop app development, prioritizing email management and messaging.
Continues to evolve through monthly updates based on user feedback.
The Impact
Massive growth in desktop users since launch.
Continues to evolve through monthly updates based on user feedback.
Take a look at how the Aurora Design System made this all possible 👉
View Design system